In recent years, 212 PRODUCTIONS has maintained a firm line in its proposed events, where the predominant trend has been art exhibits, entertainment and fashion events; which are of interest to a significant market segment, inviting various representatives of contemporary art. 212 Productions events, provide advertising, image and positioning with personalities in film, television, theater, music, fashion, literature, arts and products, which are well known around the world and those who have not yet been recognized "mainstream". The exhibition will be one of the most important cultural events in Uruguay during 2016. Granted a huge number of people visiting the exhibition of one of the most important American contemporary artist. Along with the great resonance that the exhibition will have through the media promotion, sponsors will be able to communicate more efficiently their own values and targets; also in innovative environments. There will be the chance for brand integrated promotional program created to maximize brand visibility with relevance to target audience with an eventual involvement of the artist in tailor made events - upon request. |
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OBJECTIVE • Organize the first exhibition in Uruguay of David LaChapelle, with the participation of brands, personalities and local and international media. • Get more local and international dissemination due to the innovative style and target. • Set for brands sponsoring a solid foundation, leadership and recognition by using new marketing methods such as those we call "cause branding". • Strengthen brand image by associating with the event. • Increase brands "market share". • Give sponsoring brands in David LaChapelle’s exhibit the widest local and international recognition. • Ensure and assure our customers an innovative production, and imposing trends, which generate a large number of impacts. OPPORTUNITY +
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